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How Important is the After Sales Process in consumer durable industry?
Posted on:  Mar 26, 2010

Have you experienced the pain a customer would feel on getting delayed services? The frustration when the customer executives say “It will still take time, ma’m” and your customer returns home agitated?

In business, keeping the existing customers happy is equally important to getting the new customers in. So when you keep the front door open for the new customers, it is also essetial not to loose customers from the back door. Else, howsoever aggressive your marketing activities be, if your present customers aren’t happy with the after-sales support, there is no point winning new customers. So remember, “Winning trust” and “Providing Best Customer Support” is more important! Whatever the product, a certain percentage of all of them is likely to be returned for repair. While some products experience the aftermath of wear and tear, some may just die down during the warranty period. It is apparent that customers would want all the utility products to be repaired as soon as possible. Hence manufacturers pay superior attention to repair and deliver the products in minimum turn-around-time. So how would you ensure that the repair cycle is on track or it seeks improvement? If you rely on emails and phone for a humongous process like repair and service, which randomly includes Job creation/ Work Order Creation, Warranty Management, Part and Service Claim handling, Escalation Mechanism and complete management of overhaul process, you are risking your business and loosing to the competition …until now!

Web based Repair Management Systems are specialized software designed for the repair/servicing industries that require automated tools to keep track of repairs. Few of the key features and benefits of a Service / repair Management system are:

Features:

• Call Logging & Allocation

• Warranty Tracking

•Inventory Management

•Forward & Reverse Logistics Handling

•Escalation Mechanism

•Performance monitoring of Repair Channel

•Product Performance Monitoring

•Part & Service Claim handling

Benefits:

•Determines Spare Parts Requirement

•Streamlines Maintenance, Repair and Overhaul Processes

•Reduces and enables ability to track Turn-Around Time (TAT )

Repair/Service Management System are up and running in the market, and it is very likely that your competitors are using it to streamline their after-sales! A well tested and tried Service/repair Management application offers end-to-end to solution for service center automation that let manufacturers gain greater control of their service executives and the jobs they are allocated to. Reduction in TAT and informed customers subsequently strengthen Client-Customer Relationship!

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Reader's Comments
Amit
 Apr 12, 2010 at 17:17 PM
I am quite interested in this topic hope you will elaborate more on it in future posts.
Amit
 Apr 13, 2010 at 11:03 PM
I am quite interesting in this topic hope you will elaborate more on it in future posts.
Amit
 Apr 22, 2010 at 12:14 AM
your blog is too good. Cool in looks informative in Material...Thanks For sharing Information with Us.
Vibha-Babbar
 May 04, 2010 at 15:39 PM
Sure Amit, keep visiting this section for more such posts.
Vara-Prasad
 Jul 20, 2011 at 19:25 PM
It is very good informative blog for those specially in Service industry.
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