“Detangling Mobile Services” – reads the heading in the face-to-face section of "My Mobile" magazine, in the NOV 15 - DEC 14, 2010 edition. My Mobile is a print magazine that features news, updates, latest trends and reviews of mobile phones for the users with special interest in mobile handsets, accessories & value added mobile services.

Building upon its story covered in the SEP 15 - OCT 14, 2010 edition about the poor after-sales service & support rendered by several mobile handset manufacturers, the recent edition of the magazine features how companies can provide better customer service using service center management & automation software. The customer service software offered by Zed-Axis – Zed-Service™ helps companies to track warranty, manage repairs, logistics, and most importantly to keep the customers informed about how soon service / repair shall be performed on their cell phones, and also when the handsets are ready to be collected back after repair. The feature includes the views of Mr. Joydeep Kalra, our Executive Director - Marketing and Business Development, about the future of after-sales service solutions, and the journey of Zed-Service™ from serving just one big brand, to several well known brands now like Sony Ericsson, Spice Mobiles, LAVA, Wynncom, Fly, Airfone and many more emerging mobile brands.

Here is a snapshot of the Feature from My Mobile Magazine: