SEO (Search engine optimization), is the process of making our website to appear higher in search engine results pages. Page rankings depends on a number of factors, search engines evaluate our website’s relevance and readability before passing on it a position or ranking on the search engine results page. The more relevance the search engines determine our website has for a given search, the higher the website will rank. SEO is the art of getting a website to work optimally with search engines like Google, Yahoo, MSN etc.
It is important to use search engine optimization to push website ranking as high as possible when we think that most of the users of Internet will not look beyond the first page of search results. SEO services include keyword selection, adding and revising content, creating search engine friendly web design, building links etc.
Search engines “spiders” our complete website by following all the links on our site to new pages, much as a human would click on the links of our pages. This spider is also called as a Robot. For successful SEO, Our page should be most relevant to any given search query. We can do this by good unique keywords rich text content and getting “quality” links to the page.
We can help our website along in number of ways like making sure our page titles and Meta tags are unique, or by including Header (H1-H6) tags where relevant and by highlighting words on pages using of bold text. We can also include our keyword phrase - like image alt text and title text on images and links.