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Web Design Vs Traditional Advertising
Posted on:  Oct 30, 2008

The era of digital globalization has arrived with the outbreak of online advertising and its growing requirements. Web design has grown with the age of this online revolution of ecommerce. And so has the need to make it more visible through internet advertising that is invincible parts of making the right thing reach the right set of people. Advertising is not just a print on a news paper and magazine today. The word advertising has spread its wings to a broader circumference and it calls for a great involvement of the target audience through a novel medium of communication i.e. internet. The conventional advertising agencies by far can mend their ways to become a full fledged web design company or a digital ad agency. Your conventional ad agency is nearly an infant when it comes to web design by a digital media agency. The acumen and skills employed by a web design firm is far more creative and relevant to today’s target web design audience as compared to a general advertising firm. Creating an online campaign is a task and a real challenge for the web designers and the niche of the audience is quiet limited although internet is spreading its roots in the world very fast but still the pie on the offline advertising is greater as a major chunk of population still uses TV, Radio or the news paper as a Maas Media. The edge that a web design has over the normal forms of advertising is that it can be as expensive as you want and can be a minimalist thing catering to your specific requirements. Where as for a print Ad or a TV commercial, you have to flush out a huge amount of money and that too where brand recall is just for a few seconds or a single page of newspaper that is thrown into the junk basket.

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