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Client: Aqua MCG
Business Sector: Supply Chain Management & Logistics
Solution: Website Design with Content Management System
View Project: www.aquamcg.com
The Client:
Aqua Management Consulting Group (Aqua MCG) is a premier Supply Chain Management & Logistics advisory and execution group committed to delivering and maximizing business value for their clients. Aqua MCG provides:
- High value consulting advice and complete execution support
- Business and functional leadership, on a BOT model
- Supply chain outsourcing solutions and services
- Steady-state operations monitoring & continuous performance improvement
Issue:
As neat as a new pin online branding was the primary requirement from the client. The re-branding and online positioning called for a 360 degree makeover including design, information architecture and conceptualization. Aqua MCG wanted a knowledge based platform to demonstrate its capabilities by focusing on high end clients, information dissemination and an interface that could do justice with the content.
Solution:
Our website design philosophy blends well with this particular client?s requirements by providing them a cosmetic makeover with appropriate technical support. The process began with evaluating Aqua MCG business strategy to present the exact image to the visitors.
The client assisted our designers and the project management team by providing numerous information links related to the desired website. Our entire team went through the research material provided by the client and also conducted a research on the personal level to chalk out an impressive website branding.
We developed a new compelling format by placing the most prominent features in the home page design. The content structuring and navigation strategy was created in a manner to improve the visual presentation and user accessibility as well.
As Aqua MCG was depicted as a knowledge based company, it was important for the client to keep the website updated with latest content. The extensive content rich layout called for a content management system that could enable the client to manage the content of different modules on its own.
Zed-Axis Technologies proposed a completely redesigned website along with a customized Content Management System (CMS), permitting the client to have easy control in managing the content without any specific technical knowledge. The CMS is a dot net nuke based web application, which allows the website Administrator to update any section. This application also gives Administrator the rights to use any of the provided functionalities on any page as per the preferences. For e.g. the module developed for news updates could be used on other pages with minimal changes.
Technology Used:
ASP.NET 2.0
SQL server 2005
C Sharp
CMS (Dot Net Nuke - Version 4.8.0)
The Impact:
The website carries a new branding with an appealing interface that creates a good first impression to the visitors. The fact has been testified by the Aqua MCG top management and some of the clients as well. Moreover, Aqua MCG is in a position to add/delete/edit desired content in different modules on its own without any support.
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