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Custom Software Development Company India
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  Client: Heritage Hotel
Business Sector: Hospitality
Solution
: Website Revamp / Content Management System
View Project:


The Client:
Fortune Park Hotels Ltd. is a subsidiary of ITC Ltd. Set up in 1995 to cater to the mid-priced market segment in business and leisure destinations, today it is a professionally managed Hotel Management company with 42 operating hotels.

Fortune Hotels operates across a wide spectrum which includes Select, Park, Inns, Resorts and Residences across the length and breadth of the country. Fortune Selects, Parks and Inns are business hotels in Metro and Non-metros, Fortune Resorts in popular holiday destinations and serviced apartments operate under the Fortune Residences brand.

Issue:
A new strategic website needed to be developed with more user friendly features and an enhanced design and interface with a customized solution to manage certain sections of the website. The site had most of the relevant content but the design and navigation was not up to the mark to highlight special features of Fortune Hotels along with the online booking facilities.

Solution:
We provided initial consultancy with creation of a deliberate plan and direction for the sites as well as the design and creation of a modern, easy to use site and integrated existing internal systems as well as new applications for online availability check and planning.

Zed-Axis redesigned the website with a new home page showcasing the hotel imagery as main visual area with different banners in flash promoting latest offers at different destinations.

The look and feel of the new site was updated to be more cutting-edge and easier to navigate-through for the end user. Each hotel was given more brand presence of the website thus creating a heightened sense of awareness for consumers and investors. Admin functionality for different users can be defined to have a content management system.

As Fortune is a continuously growing hotel chain with new hotels being launched in short intervals at different destinations, the news section of the website needed to be managed with a user friendly CMS. The CMS was strategically developed by our application development team to allow the Fortune Team members to add/ delete/edit news that can be flashed on the website instantly.

We integrated a customized Content Management System to address the content updating needs of the client, so that they can have total control over the News and Careers section and manage them to keep the website updated with latest information.

Administrator:
The Administrator User of the system have the access to manage information pertaining to News and Careers sections in the Administration Module and keep the website updated with latest content in various sections of the website.

Fortune Administrator:
This user of the system enables the Fortune Administrator to manage the information requiring more frequent updates like news & events, careers and special offers in the Administration Module.

Technology Used:
ASP.NET 2.0, Net Framework version 2.0, Web Server ? IIS 6.0, Database Server - SQL Server 2000, or above ASP Email 5.0, XHTML.

The Impact:
The redesigned website is a dynamic website with a much intuitive site and has much more spontaneous design, user friendly web applications and content management solution that can easily be managed by Fortune. The new improved information architecture along with right placement of crucial elements like reservation and booking has helped Fortune serve its clients better. Also the website is easily accessible with a significant improvement in download time and page scrolling.
Are you looking for a similar solution OR would like to have some other custom solutions made to fit in your business requirements. Click Here to Request a Free Quotation


 
   
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