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Custom Software Development Company India
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  Client: NIIT
Business Sector: Education
Solution
: Online Promotion including Microsite and Banner Campaign

The Client:
NIIT: GNIIT Founded in 1981, with the mission of "Bringing People and Computers Together...Successfully", NIIT, Asia's No. 1 trainer and leading Global Talent Development Corporation, offers learning and knowledge solutions to 5 million students across 32 countries. The NIIT Group is also positioned strongly in the software and services space through NIIT Technologies.

The GNIIT program is meant for students who have passed out of Class XII or are currently attending college. They can complete a substantial part of the program alongside their college education, under NIIT's dual qualification scheme. The GNIIT program is also for fresh engineers or IT graduates, who may complete it in an accelerated mode.

The Requirement:
NIIT planned to launch an online campaign for its graduate and professional GNIIT courses around the 12th class results through out the country. The campaign targeted mostly fresh school pass-outs looking for a rewarding IT career through a reputed and professional course like GNIIT. We were required to capture the target audience and invite maximum registrations for further enquiry and hits to the website to capture leads.

Solution:
Zed-Axis conceptualized and created an attractive online campaign for GNIIT program offered by NIIT students. The campaign was derived keeping the target group in view that included a majority of fresh school pass-outs. Our team of creative designers along with copy writers envisioned the entire campaign that was completely different from the ongoing TVC's and radio commercials.

As the target audience was young and career minded school pass-outs, we developed a striking banner campaign that informed and positioned the GNIIT program as a one stop solution of being a premium career opportunity leading to the best jobs in IT sectors.

The whole promotional activity involved a banner campaign that was run on several popular portals like Google, Indian Result and Sify as soon as the results were announced. The banners were further directed to an informative one page microsite with a registration form to capture leads.

Our technical team developed a lead capturing module that could capture the data enter through registration forms and also keep a record of the resources of direct hits and redirected hits. This helped NIIT creating a comprehensive database of the potential students for their GNIIT program.

Technology Used:
Flash
Photoshop
Dreamweaver
ASP.Net 1.1
SQL Server 2000

The Impact:
The entire GNIIT promotional campaign was materialized into a lead capturing platform to get maximum leads for the course targeting the fresh school pass outs by ensuring them a secure and superior future. NIIT is now able to analyze the effectiveness of campaign at various portals and plan the course of this campaign on a daily basis to increase or decrease media buying budget.
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