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Client: Ritu Kumar
Business Sector: Fashion
Solution: Website Ecommerce Integration with Content Management System
View Project: www.ritukumar.com
The Client:
Ritu Kumar is one of the biggest names that symbolize the Indian Fashion Industry today. Established as 'Ritu's Boutique' a proprietorship of Mrs. Ritu Kumar. Ritika Pvt Ltd was formed in 1977 while the company adopted its trademark and logo Ritu Kumar in 2001.
Ritika Pvt Limited as on date operates two main production centers and factories in Gurgaon and Kolkata, with in-house printing, tailoring, finishing and quality control facilities employing more than 200 employees directly and about 3000 indirectly. Ritika Pvt Limited owns its distribution centers in all the metropolitan cities and some towns under the name of its fashion boutiques and retails under the label of RITU KUMAR. It has three brands named as Label, Ritu Kumar and Ri. There are in total 13 boutiques in Delhi, Mumbai, Kolkata, Chennai, Amritsar and Chandigarh.
Issue:
Ritu Kumar website needed to be refreshed and revamped by integrating a user-friendly online browsing & shopping experience and serve as a corporate website with a convenient content management system in place. The purpose of revamping the website was not only to simplify online shopping experience but to create a virtual showroom to cater to present and potential Indian and International fashion customers.
One of the objectives of redesigning the website was to showcase all the Ritu Kumar's brands in an artistic environment that reflects positions the brands with its underlying aesthetics and ethics.
Along with the required features and functionalities, the website largely needed to be managed with a content management system to make it easily updated with latest product information and other details by the owner / admin. As the site was proposed to be rich in content i.e. primarily product categories and sub-categories images, it could only be effectively managed with a CMS.
Solution:
Zed-Axis' development team formulated detailed requirement analysis by brainstorming the client's requirements among our internal team and the client's project managers to address the functional requirements of the website and convert the same to a ecommerce website. Major functionalities used to transform the static website into a fully functional ecommerce portal were Shopping Cart, Registration Form, Login Functionality, Order tracking functionality & Quick Search.
The above mentioned functionalities enabled ecommerce on the website through a systematic and well managed backend controlled by a customized content management system. The customized content management system created by our application development team empowered Ritu Kumar to gain total control over website's content.
The website could now be updated with latest collections under various defined product categories and sub categories under different brands. Just a simple one time training made it possible for anyone from the Ritu Kumar team to handle the content related activities and update them as desired. Major facilities provided by our CMS were:
- Add a new product range
- Add product description, features, and specifications
- Enter Rupee & Dollar cost for products
- Upload images, for use in the catalogue management
- Make a product active / inactive for online buying
- Edit the existing content on any of the HTML / Dynamic Pages
- Create new sub-sections, and new web-pages
Technology Used:
- Windows 2000/2003 Server
- IIS 5.1/6.0
- dotnet Framework 2.0
- dotnetnuke framework 4.4
The Impact:
The final product was a richly designed eCommerce website showcasing the collection of one of the finest Indian designers. The alluring interface entices visitors to explore the website further and sneak through the mesmerizing Ritu Kumar brands for all seasons and reasons.
The website has been a successful ecommerce portal and catalyzing Ritu Kumar?s online branding by offering user friendly buying options and secure payment gateways. Moreover, the content management system has made it possible for the Ritu Kumar team to keep the website updated with the content of latest collections and manage product catalogues.
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