 |
|
|
| Our Clients |
|
|
|
|
| Our Portfolio |
|
 |
|
|
|
| Subscribe to Newsletter |
|
|
 |
|
 |
|
 |
|
 |
|
   |
|
|
|
|
|
|
| |
Client: Singh Developers
Business Sector: Real Estate
Solution: Website Design and Customized CMS Development
View Project: www.singhweb.com
The Client:
Singh is a nationally ranked Real Estate developer that provides exceptional residential housing and commercial properties in Michigan, USA. In the business since 35 years now, Singh Developers have carved a niche by successfully developing and building apartment communities, single family subdivisions and homes, senior living communities and premier commercial properties.
Business Solution:
Singh Developers had a corporate website with very limited functionalities. Their website was excessively plain, lacked appeal and looked stale. When a prospective customer browsed their website to search for specific information, it was often difficult to navigate and find information in time. Singh Developers approached Zed-Axis to seek a website that is not only attractive, but also interactive, user-friendly and laden with advanced features.
Technical Situation:
The earlier website was not technologically advanced and lacked the modern-day features. For any major or minor integration, the client had to seek help from designers and developers. To this end, the client wanted to have a control over the contents in the new website.
At the same time, they wanted their new website to include interactive features like Blog, News and Events. They explained their need to require a tool that could allow them to manage the content; add, edit or delete the pages, images and settings of the site without any technical education. Zed-Axis comprehended their need and decided to deploy a customized Content Management System (CMS) for Singh Developers, wherein they can manage the website without seeking much support.
Solution:
Zed-Axis took the challenge and designed an advanced website that provides ease-of-usage and flexibility. We designed the new website for improved performance, better optimization and ease-of-maintenance. The new site is user-friendly and embedded with a customized CMS that allows the client to manage the entire website content with ease. Following are the highlights of the special features of the new Singh Website.
Web Design - We changed the overlay of the website with a fresh, new approach. The new web design is much more attractive and professional. The appropriate use of Flash banners, spotlight section and images makes the website look up-to-date.
The placing of content and modules makes the website look structured and organized. This also helps the visitors to easily locate the information they are looking for.
Web Development - The website is coded using the W3C rules and regulations. Programmers and developers at Zed-Axis have built the website around Web 2.0 standards ensuring easy and smooth navigation. The entire website is developed in an error-free coding structure.
Apart from static web pages, we have also developed dynamic content sections like News, Events, Media Center, Property Search and Blog. We have also developed the website in integration with the Social Networking Sites like Facebook and Twitter.
Content Management System - We designed a customized CMS for Singh Developers wherein they can manage the entire website content without needing any professional help from web designers or developers. The Content Management System (CMS) allows the client to upload and change images or videos, add, edit or delete pages, change the display settings of the pages and much more.
Our customized CMS helps the client to add communities in Apartments, Homes, Office/Retail Property and Furnished Housing Communities. The client can add unlimited number of pages, without using HTML or any other coding language.
Technology Used:
- ASP.NET
- SQL Server
- CSS / HTML / XHTML
- Ajax / JavaScript
- Photoshop
- Flash
Benefits:
Singh Developers now experience an attractive corporate website built on the latest Web 2.0 standards. The new website has a lot of new features including a customized Blog, News & Events section and Google Map Integration. The website does not serve a read-only purpose and asks for visitors? engagement like Property Search module, Request for Information, Request Registration and View Floor Plan module.
| BEFORE |
AFTER |
IMPLICATIONS |
BENEFITS |
| Static website, lacks in interactivity |
Interactive website with features like Property Search and Know More |
Better usability and increased user retention rate |
Increase in Leads and consequently, in Sales |
| Little information on Property details |
Detailed information on Property search like Choose State, City and Communities, View Floor Plan |
Extensive property search allows customers to conduct a detailed and relaxed search |
Better Client-Customer relationship |
| Stale web design that doesn?t attracts many customers |
Attractive and professional Web Design with Flash banners, spotlight section and images |
Website looks up-to-date and a reservoir of detailed information |
Visitors are able to locate the information they are seeking easily |
| Old web design techniques rendered the website ineffective |
Website coded with W3C regulations, website has easy and smooth navigation |
Error-free coding structure in the entire website |
Structured and organized website is liked by the visitors |
| No module to manage the website content |
Feature-rich customized Content Management System (CMS) |
Allows the client to add, edit, delete the pages, images and settings of the website |
Saves the cost and efforts of web designers and developers to make out required changes |
| Primitive web designing |
Web 2.0 based website design |
Attractive design and easy functionality |
Attracts more and more customers |
| No tool to measure the visitor?s record |
Google Analytics, a tool to measure visitor? details. |
Detailed analysis of visitor?s history helps in analyzing visitor traffic |
Aids in formulating better Search engine optimization & marketing campaigns |
| No SERP rankings |
Higher rankings in SERPs with proven SEO strategies |
Prospective customers are able to view in top SERPS |
More enquiries lead to more business |
|
|
| |
|
|
|
