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Custom Software Development Company India
Custom Software Development Company India
Custom Software Development Company India
Custom Software Development Company India
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  Client : Van Heusen
Business Sector : Fashion
Solution : Contest and Event Website Design & Development
View Project :


The Client:
Van Heusen is a premium lifestyle brand for men. It offers the most stunning range of formal wear and enhances corporate fashion and elegance. Since its launch in 1990, Van Heusen has understood the clothing preferences of Indian men that have undergone many stages of evolution. The brand not only focuses on capturing the essence of fashion and quality of its merchandise, but also on portraying timeless values like inner confidence of a man.

Business Situation:
Van Heusen is a leading lifestyle brand that defines men's fashion in a prominent way. As a dedicated fashion brand, Van Heusen arranges many shows and events that give menswear designers a right platform to display their talents.

FDCI and Van Heusen decided to launch a joint venture- Van Heusen India Men's Fashion Week, the first Men?s Fashion Week in India. For this end, they needed a solution that could list all the details of the event and elaborate the contest in a step-by-step manner. They needed a complete solution wherein, the users submit their entries, and the judges could view, shortlist and select the entries on talent basis.

Now for users to submit the entries via post or courier was a non-feasible idea, and too passť for a brand that defines contemporary fashion statement. Hence, FDCI approached us to design and develop a website that would allow them to invite users and store all their entries.

Solution:
Our team of Business Consultants, designers and developers comprehended their situation and decided that they need an event website and a contest website that would run in tandem.

The Van Heusen India Men's Fashion Week was a grand event, and hence it was required to apprise the users about all big or small information concerning the event. We thus designed an event website Van Heusen India Men?s Week - that lists everything about the event, starting from day-by-day Schedule, Designers, Crew, Models, Venue Layout, Event Marketing Agency and Sponsors. The smart use of Flash, somber colors, placing of content and layout design lists the information of the event in a streamlined way and reflect the style and fashion that are part of the event.

To support the event website, we designed a contest website- Van Heusen Emerging Designer contest- . This website allows the participants to register as a member, submit their entries and read the result. The idea was to design a highly stylized contest website that propels the users to take active participation in the contest and make it a huge success.

We understood that the users might not necessarily be tech-pro, and hence the user-interface was kept clean, simple and easy-to-use. To avoid any confusion among the participants, our designers opined to list the Rules & Regulations as a separate page during the time of registering rather than as a small link at the bottom. Besides, there are minimal links and pages on the website, and all the information is displayed on the main page.

Technology:
Designing Tools:
Photoshop, HTML, XHTML, Macromedia Dream Weaver, Macromedia Flash

Microsoft Centric:
ASP.NET

Operating System & Browser Compatibility:
Window 2003, IIS 6.0 & Com + service, Internet Explorer 7, Mozilla Firefox 3

Result:
Before After Implications Benefits
No separate portal for any event or occasion A distinct portal for a large-scaled event All event related information at one platform Synchronized platform for the fashion event
Limited information placed on corporate website or banners Attractive contest website for participants Participants get access to detailed information at one place Ease of usage and transparent access to participants
Difficult to inform users of day-to-day scheduling of events Clear display of day-to-day scheduling of program Changes in any program can be informed to public easily Participants are always informed and hence satisfied
No separate portal for users to submit their entries A separate front-end portal for users to submit their entries and back-end portal for judges to evaluate their entries Easy and relaxed participation and evaluation process Participants and judges can access their respective contest specific details with ease
Irregular flow of information to the end-users 24*7 access to users to submit their entries Grants easy point-of-contact to the users and participants Participants and judges are contended and access a single platform for all their queries


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