Multi-tier channel marketing involves more than one marketing intermediaries. The channel members of the Indirect marketing model constitutes functions as Collection of goods, Warehouse Management, Financing the goods, risk-taking ability, escalation of goods, payment collection, et al. Some food for thought here: with multi channels arises multiple responsibilities. They offer a great impact on your bottom-line but requires great deal of attention and management- the reason many companies rigorously use Secondary Sales Tracking Software to manage their sales.

Warranty is an evidence of the manufacturer’s commitment of its product quality to customers. But it is sad that most companies pay very little attention to warranty management, thus missing opportunities for significant bottom-line savings, as well as increased business value through higher level of customer satisfaction. However, high-performance businesses treat warranty management as an asset that can create tangible shareholder value.