Foresight and planning are the two crucial keys for any business enterprise to keep sailing. Particularly for companies dealing in Over-The-Counter (OTC) products, getting a real-time view is essential for good sales, as the chances of alternate-product sale are high with OTC products. For the simple reason that the customer may have choices available from your competitor’s brands, it is imperative that your product is available in right quantity and at all counters, so that you don’t lose to your competition.

The precision in product forecasting creates momentum in business functioning and provides an opportunity for reality check for OTC manufacturers as to what worked last year, the gaps in production and distribution, and where the future market is headed.