Multi-tier channel marketing involves more than one marketing intermediaries. The channel members of the Indirect marketing model constitutes functions as Collection of goods, Warehouse Management, Financing the goods, risk-taking ability, escalation of goods, payment collection, et al. Some food for thought here: with multi channels arises multiple responsibilities. They offer a great impact on your bottom-line but requires great deal of attention and management- the reason many companies rigorously use Secondary Sales Tracking Software to manage their sales.

Even though the traditional mom and pop retail shops have been getting a lot of attention in recent times, it is the trend of Super Specialty Stores that is really taking off. The Specialty Stores promise big business to the FMCG companies, all thanks to the changing attitude of majority of consumers who prefer to shop from specialized stores like Reliance Food, Reliance Retail, Big Bazaar and Subhiksha, when compared to the stand-alone stores.

Apart from the merriment and socializing, Festive Seasons brings with it other very attractive factor- huge discounts, attractive schemes and offers. Be it New Year, Diwali, Halloween or Christmas, shopping at discounted prices become an intricate part of the festive seasons and adds much fun and colors to the festive mood. Most spenders avail maximum advantage of this period and shop till they drop!

In the severe economic times, when the business is limited and expenses surmount, entrepreneurs look for ways to save money at every sales step. In the process, they focus all their energies on getting more business to maximize ROI. This is but half-truth.

Manual tracking of records, on spreadsheets, e-mails and phones may seem to be easier, but they are either too labor expensive, or sometimes just impossible. In business, time is money and automation helps you save both! It has thus become a strategic necessity in the competitive marketplace, and more and more companies are attempting to get on the bandwagon as soon as possible. Sales automation allows better communication and better management of primary, secondary and tertiary sales management, sales return management, warehouse stock management, target and forecast management, price protection management and many more useful sales analytics.

Selling goods in multiple channels means dealing with multi-channel inventory planning. It may at first sound exaggerated, but how well you plan and manage your inventory often determines your customer service level and profits. Right since the multichannel distribution was in its infancy, to a situation called NOW where it is the very need of the product-based companies, the guru mantra of inventory management has been just one: Streamlining and Managing Inventory.