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Client : FDCI
Business Sector : Fashion
Solution : Website Design and Web Development
View Project : http://www.fdci.org
The Client:
Fashion Design Council of India (FDCI) is the leading Fashion board in India. The Design Council is instrumental in fostering Indian fashion wear in the National and International arena, and recognizing the potential of many designers, models, choreographers and stylists. Today, FDCI also works through four eminent platforms - Wills Lifestyle, India Fashion Week Autumn Winter and Spring Summer, the HDIL India Couture Week and Van Heusen India Men's Week.
Business Situation:
The concerned client is a big player in the fashion industry where they provide a platform for budding designers to showcase their talent. They lead the fashion industry where they organize fashion shows, ad campaigns, pop-up shows, and trunk shows, introduce budding designers and recognize famous designers. FDCI hence wanted a website that lists their objectives, creates links to the web pages of individual designers and generate publicity. They approached Zed-Axis for creating their corporate website and tasked us to deliver a website with rich user experience, in-line with the FDCI brand values.
Solution:
Our business consultant and creative designers discussed and concluded that the planned web design for FDCI website shall go beyond just being creative. Considering its elite audience, it was crucial that their website promotes brand consistency, reflects company?s values and maximizes user experience to the fullest. Our team hence decided to design a striking (dynamic) website where the Admin could list the recent and upcoming events, users could register as a buyer, read interviews and chats by famous designers, sign-up for newsletters, view and download wallpapers from the recent shows, and much more.
We created an artistic website that is in sync with their brand identity and attracts youngsters. There is comprehensive information on the website, divided in different heads like Latest Events, Upcoming Events, and separate links for its members like Designers, Accessory Designers, Corporate, Institutional, Honorary and Preliminary. This differentiation makes the website very easy-to-use, clean and focused.
The website also redirects to the event websites held by FDCI. For example, events like Wills Lifestyle India Fashion Week and Van Heusen India Men?s Week are given special focus through banner promotion. This makes the website a repository of all important information at one place.
Technology:
Designing Tools:
Photoshop, HTML, XHTML, Macromedia Dream Weaver, Macromedia Flash
Microsoft Centric:
ASP.NET
Operating System & Browser Compatibility:
Window 2003, IIS 6.0 & Com + service, Internet Explorer 7, Mozilla Firefox 3
Result:
| Before |
After |
Implications |
Benefits |
| Obsolete look and feel of the website |
Attractive and relevant website design |
New design makes the site highly interactive |
Increased customer engagement |
| Difficult to decipher interface |
Easy and simple navigation |
Increase in user accessibility |
Positive responses and increased enquiries from customers |
| Unable to showcase news in a rational manner |
All the fashion news, updates and events planning are streamlined |
Single portal for all information |
Users revisit the website periodically to gain information |
| No module to list details of members and designers |
Details of members and designers are listed |
Easy access to contact details of member designers |
Designers and members get a platform to showcase their work and be recognized |
| FDCI council lacked a strong web presence |
A strong web presence to make an Internet impact |
Reflects the professional and welcoming image for which the council is renowned |
Upholds the image of a managed council |
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