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Client: SOTC Tours
Business Sector: Travel and Tourism
Solution: Online Promotion including Microsite, Emailers and Banner Campaign
View Project: www.sotc-offers.com/india/index.aspx
The Client:
SOTC Tours: SOTC is a leading brand of Kuoni Travel Group India, the country's largest Travel and Tourism Company. We have served travelers for years and won their smiles and hearts.
SOTC's vast array of holiday services is taking holidaying to an entirely new level!
SOTC has been voted "Best Outbound Tour Operator" four times in a row by the Galileo Express Travel & Tourism Awards Committee.
The Requirement:
SOTC had come up with special summer holiday packages for to the most popular holiday destinations along with pilgrimage tour package for the most celebrated religious places in India. The packages needed to be promoted as one of the most exciting and well managed holidays through out India with the help of a well planned online campaign for leads generation and ultimately maximum bookings.
Solution:
The SOTC online promotion started by understanding the client's requirements that were basically to develop the campaign in the nick of time to capture the summer holiday season for Indian as well as global tourists visiting India.
The campaign was envisioned to catch hold of maximum target audience through the banners on various portals that will be redirected to the SOTC promotional microsite. We created enticing banners highlighting the USPs of the packages like discounted rates and special perks to get maximum traffic to the site.
Our team of web designers and graphics experts created the microsite by giving due importance to both the holiday packages i.e. holiday tourism and pilgrimage tours. The microsite's aesthetics communicated the true ecstasy of Indian holidays with an alluring look and feel. We also designed two mailers for the latest holiday offers that further enhanced the websites traffic and created brand awareness for SOTC's latest offers.
Technology Used:
Flash
Photoshop
Dreamweaver
ASP.Net
SQL Server
The Impact:
Promotional activities like the banners and the mailers helped SOTC get potential leads that could be converted into real customers. The online campaign helped SOTC promote its special holiday offers and invite maximum queries through the website.
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